Case studies

SEO Case Studies and Client Results

Every engagement is measured against enquiries, calls and sales, not vanity rankings. These snapshots show the headline results from client work exactly as reported, with the numbers indexed so you can see the scale of change at a glance.

Ecommerce

Ecommerce Brand

An online store that needed organic search to carry more of its sales. Within four months organic traffic grew by 200% and revenue doubled.

+200%organic traffic
2xrevenue
4 monthstimeframe

Measured outcome: Organic traffic and online revenue

Before and afterIndexed, starting point = 100

Organic traffic

Before100
After300

Revenue

Before100
After200

Healthcare, local search

Local Clinic

A clinic competing for patients in local search. In three months it reached the top position on Google Maps and received 60% more calls.

#1Google Maps position
+60%phone calls
3 monthstimeframe

Measured outcome: Google Maps visibility and inbound calls

Before and afterIndexed, starting point = 100

Phone calls

Before100
After160

Google Maps position reached: #1

SaaS

SaaS Startup

A software startup that needed search to feed its free trial funnel. Trial signups grew by 120%, supported by more than 80 earned backlinks and a signup funnel built to scale.

+120%trial signups
80+backlinks earned
Scalablesignup funnel

Measured outcome: Trial signups and domain authority

Before and afterIndexed, starting point = 100

Trial signups

Before100
After220

Backlinks earned: 80+

How each case study is structured

The Full Story Behind Every Result

Detailed write-ups follow the same structure, so you can compare the problem, the work and the outcome side by side.

Client and starting point

Industry, market, location and the baseline numbers before any work began.

Challenge and goals

What was holding growth back and the business result the engagement was measured against.

Technical and on-page work

The crawl, speed, indexing and page-level fixes that made the site rankable.

Content and authority

New and improved content, plus the links and mentions earned to build trust.

Local visibility

Google Business Profile, citations and reviews where local search mattered.

Results and takeaways

Search Console and GA4 figures over time, and what other businesses can learn from it.

Transparent measurement

How Results Are Measured

Numbers come from your own Search Console and GA4 data, the same sources used in every monthly report.

Google Search Console

Clicks, impressions and positions for the searches that matter, tracked from the first month.

Google Analytics 4

Organic sessions, conversions and revenue, so traffic is always tied to business results.

Calls and enquiries

Form submissions, phone calls and WhatsApp messages counted as the outcome, not an afterthought.

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